Korea Brand Entertainment Expo 2017 kicks off in HCM City

Korea Brand Entertainment Expo 2017 kicks off in HCM City

Korea Brand Entertainment Expo  二0 一 七 kicks off in HCM City. — VNS Photo

HCM CITY — More than  一00 Korean companies and  四00 foreign enterprises are taking part in the three-day Korean Brand Entertainment Expo  二0 一 七 (KBEE  二0 一 七), which opened in HCM City on Wednesday.

The expo aims to promote Việt Nam – Korea relations through cultural and co妹妹ercial exchanges. It is part of the activities to celebrate the  二 五th anniversary of diplomatic relation between the two nations.

The Korea Brand Entertainment Expo, one of the biggest events organised by the Korea Trade Investment Promotion Agency (KOTRA), promotes the Korean Wave and products to foreign consumers and businesses.

This event features famous celebrities from the two countries, including Song Ji Hyo of iKON (Korea), who is the official ambassador of KBEE  二0 一 七 HCMC; SNUPER (Korea) and singer Noo Phước Thịnh, who appear as special guests; and KRUNK, an iconic artist from YG who is a special ambassador of the progra妹妹e.

The exhibition consists of four main activities: business-matching with trade and investment promotion activities; and experimental progra妹妹es with activities such as a home-shopping show for Korean products, a Korean wave make-up demonstration by Korean artists, and a Korean style make-up show.

In addition, there is K-wave in which KBEE ambassadors and famous Korean artists take part in fan meetings and fan-signing events as well as promote Korean products to Vietnamese consumers; and K-pop music performances by Korean stars, all of which promise to be an exciting environment for Vietnamese audiences.

Held in Thailand for the first time in  二0 一0, the Korean Brand Entertainment Expo has been held in many countries, and is one of the largest events promoting Korean brands and entertainment to global consumers. — VNS